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Case Studies

Bologna City

Bologna City Client: Bologna CityClient Type: Tourism AuthorityService: Certification ServiceDate: 2017-2018      In 2017 Bologna was recognized by the China Tourism Academy as the first “Welcome Chinese  Destination” city in Italy. Bologna and the Emilia-Romagna region have always been a popular destination among Chinese travelers and as one of the most popular…
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Paris Airport

Paris Airport Client: Aéroports de Paris (ADP)Client Type: Tourism AuthorityService: Representation ServiceDate:: 2018-2023      ROLE: Select Holding acted as ADP representative, built network partnerships, media engagement with Chinese media and tour operators contributed to the success of these routes. DESCRIPTION: (1) For My Royal Club (Now known as LE CLUB by Extime), Select…
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Sample Case Studies

Case Studies Look how wonderful work we have done! At vero eos et accusamus et iusto odio digni goiku ssimos ducimus qui blanditiis praese. Ntium voluum deleniti atque corrupti quos. Data Analytics Dut perspiciatis unde omnis iste natus error sit voluptatems accusantium doloremqu laudan tiums ut, totams se aperiam, eaque…
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UNESCO

UNESCO Client: UNESCOClient Type: International OrganizationService: Digital CampaignDate: 4 weeks, (1st – 30th November 2019) GOAL:To attract Chinese travelers and bring traffic to the “Visit World Heritage” of the UNESCO website. ROLE:Welcome Representation managed the digital campaign, and was responsible for the online promotion. DESCRIPTION: (1) Welcome Representation created  a digital…
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ETC

ETC Client: European Travel Commission (ETC)Client Type: Tourism OrganizationService: European destination promotionsDate: 2016-2019 The Situation:In July 2016, Select Holding was accredited as the official representative of the European Travel Commission in China. At the same time, Welcome Chinese Certification was recognized by the European Travel Commission as the official standard…
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Saudi Tourism Authority

Saudi Tourism Authority Client: Saudi Tourism AuthorityClient Type: Tourism AuthorityService: Representation ServiceDate: 2021-2023 The Situation:Since March 2021 in Riyadh, the Saudi Tourism Authority (STA) has opened a commercial office in Greater China as part of its strategy to engage the tourism trade in key source markets and raise awareness of…
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Only in Madrid

Only in Madrid Client: Madrid Tourismo by IFEMA MADRID.Client Type: Tourism AuthorityService: Representation ServiceDate: 2023-On going The Situation:The project involved conducting perception and benchmarking studies for Korea and Southeast Asia, alongside developing co-partnership programs with various trade partners in China, Singapore, and South Korea. Improve Madrid city and region’s positioning…
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