About Welcome Chineses
About the Welcome Chinese Certification
The Welcome Chinese Certification is a certificate of recognition awarded to travel industry brands and services that meet the approved standards set by the China Tourism Academy (CTA). This Certification aims to recognize, guide, and encourage tourism establishments to better cater to the specific travel needs of Chinese travelers.
Born from a close partnership between CTA and Select Holding, the Welcome Chinese Certification is a testament to the commitment of both organizations to promote Chinese outbound tourism.
The Welcome Chinese Certification targets businesses within the travel sector, including hotels, shopping malls, outlets, airports, rail companies, museums, amusement parks, animal parks, retail shops, cruise lines, and other travel-related services. This is an annual renewal certification standard.
Certified members enjoy exclusive membership in CTA’s partnership network and marketing and promotional advantages, empowering businesses to navigate the dynamic China outbound market with greater confidence and success.
China Tourism Academy (CTA) is a department within the Ministry of Culture and Tourism that is pivotal in driving the development of China’s tourism industry and fostering international exchanges within the industry. Select Holding serves as the sole global issuer of the Welcome Chinese Certification. We support certified brands and businesses by leveraging our extensive network and applying our expertise in international travel marketing and representation, so your brand gets more prominence within the China travel trade ecosystem.
Certification Categories
The Welcome Chinese certification targets a wide range of travel industries, grouped into 8 categories. Each category corresponds to three levels: Silk, Jade, and Gold, which vary according to the services provided. The categories include:
How to Qualify as a Welcome Chinese Certified Brand
The standards for obtaining the Welcome Chinese Certification vary by category, and certification costs are tailored accordingly. The process typically follows these six key steps, with full oversight by the China Tourism Academy (CTA):
Reach out to our Sales Team for a detailed explanation and the relevant documentation.
Identify the appropriate category and level of certification for your business, and learn about its benefits and other details with the support of our Sales Team.
Complete the application form and gather the required supporting documents.
Submit the application form and the supporting documents. Our Sales Team will forward the application and supporting documents to CTA for verification.
Complete the payment of the certification fee.
Receive approval from CTA and obtain the digital certification.
The certification is valid for one year.
Programme Overview
Since its launch in 2013, the Welcome Chinese Certification has expanded its global impact. Highlights of the program include:
Memebership Benefits
Certified members gain access to CTA’s partnership network and benefit from customized marketing and promotional initiatives that enhance visibility for both the certification and its members.
- WCN WeChat Mini-Program Inclusion: Enhance visibility on China’s most popular social media platform.
- Social Media Exposure: Expand your brand’s reach across the most relevant Chinese social networks.
- Government Collaboration: Leverage the support of the Chinese government through our partnership with CTA.
- Trade Communications: Reach industry professionals through B2B newsletters distributed to Select Holding and CTA’s exclusive databases.
