Paris Airport

Client: Aéroports de Paris (ADP)
Client Type: Tourism Authority
Service: Representation Service
Date:: 2018-2023     

ROLE: 
Select Holding acted as ADP representative, built network partnerships, media engagement with Chinese media and tour operators contributed to the success of these routes.

DESCRIPTION: 
(1) For My Royal Club (Now known as LE CLUB by Extime), Select holding provided the overall yearly activation plan, starting from the digital  membership card design, building up the points and benefits system, and the plan for recruiting new members.
(2) Select Holding connected ADP with the government department (CAAC) which is in charge of traffic rights and route openings, the airline carriers and big tour operators who have the potential to charter flights, looking for the right partners to accomplish this fulfillment.

ACHIEVEMENT:  
(1) Organized several wine trips for the exclusive LE CLUB by Extime members to visit the top wineries in France, learning about the wine culture and wine tasting, providing them the unique chance of experience.  
(2) 4 cities launched direct routes from Paris to China: Jinan, Chongqing, Fuzhou and Shenzhen respectively. 
(3) Grand opening ceremonies were held along with the launching announcement. Select Holding invited more than 40 media, over 50 representatives from the local tour operators and 15 KOLs.