UNESCO

Client: UNESCO
Client Type: International Organization
Service: Digital Campaign
Date: 4 weeks, (1st – 30th November 2019)

GOAL:
To attract Chinese travelers and bring traffic to the “Visit World Heritage” of the UNESCO website.

ROLE:
Welcome Representation managed the digital campaign, and was responsible for the online promotion.

DESCRIPTION: 
(1) Welcome Representation created  a digital campaign to engage Chinese free independent travelers online. 
(2) The core of the campaign was  a UNESCO trivial contest run inside of the WeChat platform. 
(3) Welcome Representation promoted this campaign through multiple Chinese social media channels.