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ETC

Client: European Travel Commission (ETC)
Client Type: Tourism Organization
Service: European destination promotions
Date: 2016-2019

The Situation:
In July 2016, Select Holding was accredited as the official representative of the European Travel Commission in China. At the same time, Welcome Chinese Certification was recognized by the European Travel Commission as the official standard for the reception of Chinese tourists in Europe. Select Holding was mandated by ETC to identify prospective partners for the 2018 EU-China Tourism Year (ECTY) and to negotiate the terms of these partnerships.

The Results & Highlights:
European-China Tourism Year (ECTY)

  1. The 2018 ECTY was launched by the government and industry leaders gathered in Venice.
  2. Two main events: a business summit involving a wide variety of participants, from SMEs to Commissioners of the EU and a simultaneous High-Level Meeting in Palazzo Ducale. 
  3. The programme of ECTY was funded by the European Commission and delivered by leading European travel trade organizations, ETOA, ETC and Select Holding.
  4. A comprehensive budget of 4 million euro was spent for ECTY activities both online and offline for digital campaigns and trade shows.
  5. The marketing campaigns reached over 600 million impressions of potential Chinese travelers. 

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Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)