Client: Saudi Tourism Authority Client Type: Tourism Authority Service: Representation Service Date: 2021-2023
The Situation: Since March 2021 in Riyadh, the Saudi Tourism Authority (STA) has opened a commercial office in Greater China as part of its strategy to engage the tourism trade in key source markets and raise awareness of Saudi, the authentic home of Arabia, as travelers around the world dream of exploring exotic destinations once more.
The Results & Highlights: Since the establishment of Saudi Arabia Tourism Bureau Greater China Representative Office, the Authority became more closely connected with its partners in China. Through online and offline B2B activities, they popularized the image of Saudi’s destinations to the industry, so as to lay a solid foundation for the future and to cultivate the Chinese end-consumer market.