Welcome Chinese Certification

Select Holding is the sole issuer of the Welcome Chinese Certification. The set of oversea travel service standards is approved by China Tourism Academy, which cooperates with Select Holding in this project.

Welcome Chinese Certification is a set of overseas travel service standards approved and released by the China Tourism Academy (CTA). It aims at upgrading the services dedicated to Chinese travelers. By participating in this certification program, certified members will be qualified to join CTA’s partnership network and so enjoy great benefits in terms of marketing and promotion.

The Certification program also includes the participation of state-owned companies like China Central Television (CCTV), the country’s state-owned television network, and China UnionPay (CUP), China’s sole issuer of credit cards. Promotional activities are being created in order to give visibility to the Certification and its participants.

Select Holding has the exclusive right to issue the Welcome Chinese Certification worldwide and has developed a clear, multi-level service standard framework covering all the services necessary to improve the experience of Chinese travellers. It creates cultural, social and economic connections between hospitality services focusing on the Chinese market.

It encourages and supports establishments in the tourism industry who are striving to better host Chinese travelers by customizing their services and amenities. It was the signing of the partnership between Select Holding and China Tourism Academy, in the middle of 2013, that established the necessary basis for the constitution of Welcome Chinese. As it officially states, CTA aims to establish itself as think tank specialized in promoting the development of China’s tourism industry. It provided an influential endorsement, thanks to its position as a department of the Ministry of Culture and Tourism. CTA agreed to promote the Welcome Chinese project and to privilege participants who have implemented the standard by recommending them to the Chinese travel industry.

China Tourism Academy

(National Tourism Data Center) is a department of the Ministry of Culture and Tourism in charge of tourism policies data analysis, marketing development strategy and the definition of Chinese tourism standards. It aims to be the “think tank of the government, brainpower of the industry and highland of the academia”, through the promotion of China tourism industry development and international exchanges. The research mainly focuses on the basic theories, policies, as well as on important issues of tourism industry development. It also participates in the design, compilation and feasibility study of China tourism industry development planning, provides the relevant technical support for reviewing the tourism development planning submitted by local government, undertakes tourism statistics data collection, management, analysis and prediction, studies tourism statistics science, conducts international tourism statistics exchanges and cooperation, trains high-level talents in tourism field, and highlights international and domestic academic exchanges. CTA (NTDC) consists of three administrative departments, five institutes and a laboratory. The administrative departments refer to the Office, Research Administration Department and Academic Advancement Department; while institutes include Institute of Tourism Policy and Strategy Studies, Institute of Tourism Industry and Enterprise Development, Institute of Regional Tourism Planning and Development, Institute of International Tourism Development, Tourism Statistics and Economic Analysis Center, and National Laboratory for Tourism Economy.


IHG Hotel Group

In 2015, Select Holding developed a strategic partnership with IHG group. The hotel group already had an internal program dedicated to special services for Chinese travelers. Thanks to the partnership, IHG hotels participating to the program became officially Welcome Chinese certified, gaining benefit and exposure by Select Holding official certification.

Aeroporti di Roma

On June 26th 2014, Select Holding introduced the Welcome Chinese Certification to a non-Chinese audience for the very first time. The press conference took place in Rome, with the participation of Jacopo Sertoli, the company President, and Dai Bin, President of CTA. At the presence of many stakeholders of the tourism industry, Rome Fiumicino Airport was awarded of the Welcome Chinese Certification. It was the first airport to obtain it, thanks to its efforts to always upgrade its service towards Chinese travellers.

Abu Dhabi

In February 2015, more than 20 hotels in the city and two attractions and a luxury shopping mall, received the Welcome Chinese certification, as a move to attract more visitors from the world’s most populous country. Certifications were issued during the awards ceremony in Abu Dhabi. The awarding of the certificates was organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), in partnership with China Tourism Academy (CTA) and Select Holding. Abu Dhabi was the first market within the Middle East and Africa region to participate in the Welcome Chinese programme.


In 2018, Qatar Tourism Authority hosted an event to recognize the first batch of industry members who have completed the requirements to welcome Chinese visitors.15 hotels have received the Welcome Chinese Certification, which is recognised by the Chinese Ministry of Culture and Tourism and the China Tourism Academy (CTA), through its exclusive global distribution partner, Select Holding.