Welcome Chinese Certification

Welcome Chinese Certification is a set of overseas travel service standards approved and released by the China Tourism Academy (CTA). It aims at upgrading the services dedicated to Chinese travelers. By participating in this certification program, certified members will be qualified to join CTA’s partnership network and so enjoy great benefits in terms of marketing and promotion.

The Certification program also includes the participation of state-owned companies like China Central Television (CCTV), the country’s state-owned television network, and China UnionPay (CUP), China’s sole issuer of credit cards. Promotional activities are being created in order to give visibility to the Certification and its participants.

Select Holding has the exclusive right to issue the Welcome Chinese Certification worldwide and has developed a clear, multi-level service standard framework covering all the services necessary to improve the experience of Chinese travellers. It creates cultural, social and economic connections between hospitality services focusing on the Chinese market.

It encourages and supports establishments in the tourism industry who are striving to better host Chinese travelers by customizing their services and amenities. It was the signing of the partnership between Select Holding and China Tourism Academy, in the middle of 2013, that established the necessary basis for the constitution of Welcome Chinese. As it officially states, CTA aims to establish itself as think tank specialized in promoting the development of China’s tourism industry. It provided an influential endorsement, thanks to its position as a department of the Ministry of Culture and Tourism. CTA agreed to promote the Welcome Chinese project and to privilege participants who have implemented the standard by recommending them to the Chinese travel industry.

China Tourism Academy

(National Tourism Data Center) is a department of the Ministry of Culture and Tourism in charge of tourism policies data analysis, marketing development strategy and the definition of Chinese tourism standards. It aims to be the “think tank of the government, brainpower of the industry and highland of the academia”, through the promotion of China tourism industry development and international exchanges. The research mainly focuses on the basic theories, policies, as well as on important issues of tourism industry development. It also participates in the design, compilation and feasibility study of China tourism industry development planning, provides the relevant technical support for reviewing the tourism development planning submitted by local government, undertakes tourism statistics data collection, management, analysis and prediction, studies tourism statistics science, conducts international tourism statistics exchanges and cooperation, trains high-level talents in tourism field, and highlights international and domestic academic exchanges. CTA (NTDC) consists of three administrative departments, five institutes and a laboratory. The administrative departments refer to the Office, Research Administration Department and Academic Advancement Department; while institutes include Institute of Tourism Policy and Strategy Studies, Institute of Tourism Industry and Enterprise Development, Institute of Regional Tourism Planning and Development, Institute of International Tourism Development, Tourism Statistics and Economic Analysis Center, and National Laboratory for Tourism Economy.